I&M Bank Targets High-Net-Worth Clients with Mastercard World Elite Credit Card Launch

I&M Bank has expanded its premium banking offering with the launch of the Mastercard World Elite Credit Card, a metal payment card designed for high-net-worth individuals, affluent professionals and globally mobile executives in Kenya.

Developed in partnership with Mastercard, the new credit card gives customers immediate access to an extensive suite of travel, lifestyle and security benefits without requiring a minimum spending threshold.

The introduction of the World Elite Credit Card also reflects broader wealth trends in the country, with Kenya’s high-net-worth population having grown by 14% between 2015 and 2025.

As more professionals and business leaders seek financial solutions that complement international travel and cross-border commerce, banks are increasingly competing through premium payment products that combine convenience with exclusive privileges.

A Premium Card Built For International Lifestyles

The Mastercard World Elite Credit Card has been designed for customers whose personal and professional lives extend beyond Kenya’s borders. Whether travelling for business, making high-value purchases or managing international expenses, cardholders gain access to services intended to simplify every stage of their journey.

Among the card’s most notable features is unlimited access to more than 1,300 airport lounges worldwide for both the cardholder and one accompanying guest. Customers also benefit from fast-track services at selected airports, helping them move more efficiently through security and immigration procedures.

Complementing these travel benefits is Mastercard’s 24-hour concierge service, which provides assistance with hotel reservations, flight changes, luxury car rentals, restaurant bookings and other lifestyle requests.

Cardholders also gain access to Mastercard’s Priceless platform, which offers curated dining experiences, sporting events, cultural activities and exclusive travel privileges across the world.

High Spending Capacity Backed By Premium Financial Flexibility

The World Elite Credit Card offers an approved credit limit of up to KES 5 million, making it suitable for customers with substantial business or personal spending requirements.

Unlike many premium cards that require customers to achieve a minimum monthly spend before unlocking elite privileges, I&M Bank provides access to the card’s full range of benefits immediately upon activation.

The card also supports transactions in both Kenyan shillings and US dollars, reducing the need for multiple payment instruments during international travel or online purchases in foreign currencies.

Customers further benefit from an interest-free period of up to 50 days on qualifying balances, providing greater flexibility in managing cash flow while maintaining access to significant purchasing power.

Comprehensive Travel Protection and Advanced Security Features

Beyond convenience, the Mastercard World Elite Credit Card incorporates an extensive package of insurance and protection benefits designed for frequent travellers and high-value consumers.

Cardholders receive travel and medical insurance that covers eligible emergencies while abroad, including medical treatment, evacuation assistance and compensation for baggage or flight disruptions.

Purchases made using the card are also protected against theft, accidental damage or loss for a specified period after purchase, offering additional peace of mind when acquiring valuable items.

To safeguard transactions, the card includes continuous fraud monitoring, emergency assistance services and a dedicated customer support line, enabling customers to receive immediate help whenever they travel or experience card-related issues.

Eligibility Requirements for the Mastercard World Elite Credit Card

The Mastercard World Elite Credit Card is positioned as an invitation-only product reserved for customers within I&M Bank’s premium banking segment. Eligible applicants are typically existing I&M Select Premium or Private Banking clients who meet the bank’s relationship, income and credit assessment criteria.

In addition to demonstrating sufficient income or business capacity to support a premium credit facility, applicants are expected to maintain a strong credit history with no significant repayment defaults or adverse credit listings.

How to Apply For the I&M Bank Mastercard World Elite Credit Card

Customers interested in obtaining the World Elite Credit Card begin the application process through their dedicated I&M Bank Relationship Manager or by establishing a premium banking relationship with the bank.

Applicants are required to provide standard documentation, including proof of identity, a valid KRA PIN certificate and evidence of income or business activity.

Following verification and an internal credit assessment, the bank determines the customer’s approved credit limit, which can reach up to KES 5 million depending on their financial profile.

Once approved, the personalised metal card is delivered securely or collected from a designated branch before being activated through the I&M On-The-Go mobile application, Internet Banking platform or an I&M Bank ATM.

Jefferson Wachira is a writer at Africa Digest News, specializing in banking and finance trends, and their impact on African economies.