Safaricom to Launch Ziidi Trader for NSE Trading via M-PESA
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Safaricom is preparing to introduce Ziidi Trader, a new feature that will enable Kenyans to buy and sell shares on the Nairobi Securities Exchange (NSE) straight from their mobile wallets.
The upcoming service, which will operate through the M-PESA app, is designed to simplify NSE trading via M-PESA, allowing users to participate in the stock market without needing traditional brokerage accounts or third-party platforms.
Snippets from the pilot showed that the Ziidi Trader interface adopts a sleek dark-themed design complemented by modern trading tools.
The landing screens describe the service as “Easy and Convenient,” emphasizing M-PESA integration, insightful market data, and a built-in platform for users to learn and grow their trading skills.
Within the app, users will be able to view portfolio overviews, analyze performance graphs, create watchlists, receive price alerts, and monitor dividends, all without leaving the M-PESA environment.
This integration aims to make trading on the NSE through M-PESA as accessible and efficient as other M-PESA services such as payments and savings. The Safaricom Ziidi Trader feature will be part of the company’s ongoing efforts to expand its digital financial ecosystem.
Ziidi Trader, once launched, is expected to make buying and selling shares on the Nairobi Securities Exchange (NSE) straight from mobile wallets as simple as sending money, potentially attracting new retail investors across Kenya.
The Ziidi trader feature follows the launch of the Ziidi Money Market Fund (MMF), which allows users to invest directly from their M-PESA wallets and earn daily interest on their contributions.
Introduced to the public in December 2024, the Safaricom Ziidi MMF has already attracted over Sh6 billion in assets under management, following regulatory approval by the Capital Markets Authority (CMA) in November last year.
The fund is jointly managed by Standard Investment Bank (SIB) and ALA Capital, both licensed fund managers in Kenya. Users can contribute from as little as Sh100 with a daily limit of Sh500,000, while deposits and withdrawals remain free through M-PESA.
The accrued interest is credited automatically to users’ Ziidi wallets, allowing their savings to grow continuously.
As M-PESA marks 18 years in operation, Safaricom is positioning the mobile platform to support a full range of financial services, from savings and payments to investment and capital market participation.
Jefferson Wachira is a writer at Africa Digest News, specializing in banking and finance trends, and their impact on African economies.
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