Equity Group Honored Again in East Africa
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Equity Group Holdings Plc has been named a Superbrand in East Africa for the fourth time.
The recognition comes through the Superbrands East Africa Volume 9, which identifies trusted and influential brands based on independent research and evaluation by branding and marketing experts.
Superbrands is an international authority that celebrates brands across more than 90 countries. The East African edition evaluates brands on three criteria: quality of products and services, reliability in performance and consumer trust, and distinctiveness in brand identity and visibility.
Equity Group was the first bank in Kenya to receive Superbrand status in 2007 and remains the only bank to have earned the recognition four times.
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Dr. James Mwangi, Managing Director and CEO of Equity Group, said the award reflects the support of customers and the effort of staff.
“We commit to embedding this success into our DNA, ensuring that our strategy, governance, systems, and processes reflect our dedication to changing lives, enhancing wealth creation, and making lives better in our region.” noted Dr. James Mwangi.
“Their success in balancing technological innovation with a purpose-driven approach that addresses the specific needs of East African communities exemplifies what it means to be a Superbrand in today’s competitive landscape.” said Jawad Jaffer, Project Director of Superbrands East Africa.
The award permits Equity Group to use the Superbrands Seal in all its markets, including Kenya, Uganda, Tanzania, Rwanda, South Sudan, and the Democratic Republic of Congo.
Equity also received 16 awards at the 20th Think Business Banking Awards 2025. The bank won in categories such as Best in SME Banking, Agriculture Financing, Asset Financing, and Mortgage Financing.
It also won awards for Financial Literacy Programs, Product Innovation, Sustainable Corporate Social Responsibility, Microfinance, and Agency Banking. Equity took the top spot in nine categories.
Jefferson Wachira is a writer at Africa Digest News, specializing in banking and finance trends, and their impact on African economies.
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