Jubilee Health Insurance Honored with MSK Award for "Always With You" Campaign

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Jubilee Health Insurance (JHI) has clinched the Brand Communication Campaign of the Year Award at the 2024 Marketing Society of Kenya (MSK) Gala Awards. The recognition comes as a result of JHI’s groundbreaking “Always With You” campaign, which showcased excellence in marketing and customer engagement.

The campaign was celebrated for its innovative approach to making healthcare accessible and relatable through multiple communication channels. According to Monica Chege, MCIM, JHI’s Head of Marketing, the initiative successfully brought services closer to customers while addressing their daily healthcare needs and experiences.

MSK Chair Zuhura Ogada-Odhiambo, MCIM, described the campaign as a model for meaningful brand-audience connections. She lauded JHI’s success in blending effective communication with healthcare innovation, ultimately building trust and empowering families to live confidently and securely.

The Always With You program redefines healthcare access with its focus on convenience, affordability, and comprehensive services. It includes:

Pharmacy-Based Doctor Consultations: Vital checks, virtual consultations, rapid tests, and medications for as low as $1.
Drug Delivery Services: Prescription fulfillment via WhatsApp with hassle-free delivery.
Telemedicine Services: Access to online doctor consultations from the comfort of home.
Care Navigation Program: Personalized guidance for navigating healthcare systems.
Maisha Fiti Community Programs: Health events, expert advice, and tailored health plans.
Home-Based Care: Quality care at home for post-discharge or long-term follow-ups.
Family Physician Program: Dedicated family doctor services.

The program is open to existing policyholders seeking enhanced value, individuals prioritizing convenient healthcare access, and potential customers exploring affordable healthcare solutions. While most services are covered under JHI policies, terms and conditions apply. Covered dependants are also eligible for these services.

Read: Jubilee Health Insurance and CEO Njeri Jomo Recognized at 2024 Women on Boards Network Awards

The MSK Gala Awards is an annual celebration that recognizes exceptional achievements in the field of marketing. It provides a platform for marketing professionals and organizations nationwide to highlight their innovative strategies and accomplishments across various categories.

Beyond celebrating excellence, the event fosters networking opportunities and offers valuable insights into emerging industry trends.

The 2024 edition took on a bold and adventurous theme: “Exploring New Frontiers.” This year’s awards embraced a spirit of discovery and innovation, encouraging participants to transcend traditional marketing boundaries.