Strongest Brands in Kenya 2025

1. Tusker – BSI: 97.1

Tusker ranks as the strongest brand in Kenya in 2025 with a Brand Strength Index of 97.1. Owned by East African Breweries Limited (EABL), it scored 10/10 in familiarity, consideration, and reputation. Its strength is supported by heritage appeal, aggressive social media marketing, athlete/influencer partnerships, and renewed demand in bars and restaurants post-COVID.

2. KCB (Kenya Commercial Bank) – 94.4

KCB holds the second spot with a BSI score of 94.4, maintaining high ratings in brand love, consideration, and preference. Its AAA+ rating is tied to its broad regional presence and consistent reputation as a reliable financial partner in Kenya and beyond.

3. Britam – 91.4

Britam ranks third in Kenya’s strongest brands for 2025 with a BSI of 91.4. The company benefits from a diversified financial services portfolio, including long-term and short-term insurance, asset management, and investment offerings. Its regional footprint spans Uganda, Tanzania, and Rwanda, boosting both scale and trust.

Read: Most Valuable Brands in Kenya 2025

4. Equity Bank – 90.7

Equity Bank ranks fourth with a BSI of 90.7. While it remains Kenya’s most valuable brand, its brand strength score is driven by digital banking innovations like EazzyNet, aggressive regional expansion, and financial inclusion targeting SMEs and low-income groups.

5. Safaricom – 88.0

Safaricom, Kenya’s leading telecom provider, ranks fifth with a BSI of 88.0. It retains dominance in the mobile and digital services space, backed by M-Pesa’s market penetration and recent growth in mobile data and broadband services. Its expansion into Ethiopia positions it for long-term regional growth.

6. Kenya Power and Lighting Company (KPLC) – 84.9

KPLC ranks sixth among the top 10 strongest brands in Kenya with a BSI of 84.9. As the primary electricity distributor, its brand is tied to national infrastructure. Increased urban demand and electrification projects sustain its market relevance despite operational challenges.

7. M-Pesa – 83.8

M-Pesa ranks seventh with a BSI of 83.8. Safaricom’s mobile money platform functions as a standalone brand and continues to grow through high transaction volumes, third-party integrations (such as Makao for housing payments), and a wide agent network.

Read: Most Valuable Companies in Kenya by Market Cap

8. KenGen (Kenya Electricity Generating Company) – 83.6

KenGen holds the eighth position with a BSI score of 83.6. It is East Africa’s largest power producer and a leader in renewable energy, with most of its generation capacity coming from geothermal, hydro, and wind sources. Its investment in digital transformation supports operational efficiency and brand credibility.

9. Co-operative Bank of Kenya – 80.8

Co-op Bank ranks ninth with a BSI of 80.8. Its strong brand equity is linked to deep-rooted relationships with Kenya’s co-operative societies, robust retail banking offerings, and digital innovations. Regional operations in Uganda, Mauritius, and Rwanda continue to grow its footprint.

10. Jubilee Holdings – 78.2

Jubilee Holdings completes the top ten list with a BSI of 78.2. It is one of the most established insurance brands in the region, offering services across Kenya, Uganda, Tanzania, Burundi, and Mauritius. Its strength lies in diversified offerings that include insurance, asset management, and investment services.

Jefferson Wachira is a writer at Africa Digest News, specializing in banking and finance trends, and their impact on African economies.

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Wachira Jefferson

http://digitalbankingnews.co.ke

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