Most Valuable Brands in Kenya 2025
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Equity Bank – KSh 71.3 Billion
Equity Bank is Kenya’s most valuable brand in 2025, with its brand value rising by 8%. It achieved a Brand Strength Index (BSI) score of 90.7 and retains an AAA+ rating.
The bank’s strength is attributed to its wide-reaching financial inclusion initiatives, digital platforms such as EazzyNet and Equitel, and expanding regional footprint across six countries. Customer trust remains high, with strong scores in familiarity, consideration, and recommendation metrics.
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Safaricom – KSh 58.3 Billion
Safaricom ranks second, with a marginal 0.5% increase in brand value from KSh 58.1 billion last year. Although surpassed by Equity Bank, Safaricom continues to lead in East Africa’s telecommunications sector, supported by a BSI score of 88.
Its flagship product, M-Pesa, drives mobile money transactions, while its ongoing investment in internet infrastructure and sustainability programs reinforces brand relevance. The telco has 47 million subscribers and a market capitalization of KSh 906.26 billion.
- Kenya Commercial Bank (KCB) – KSh 54.8 Billion
KCB remains in third place, recording a 9% brand value increase and a BSI score of 91.4. KCB’s digital strategy, including the KCB M-Pesa partnership, alongside targeted support for SMEs and a regional presence in six countries, has strengthened customer engagement.
The brand also ranks highly in consumer affection metrics such as “brand I love” and “preferred brand.”
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M-Pesa – KSh 30.8 Billion
M-Pesa, Safaricom’s mobile money platform, ranks fourth with a brand value of KSh 30.8 billion. It has seen a sharp rise in transaction volumes, driven by its role in financial inclusion and partnerships with fintech platforms. M-Pesa continues to be a dominant force in Kenya’s digital payments ecosystem.
Read: Most Valuable Companies in Kenya by Market Cap
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Co-operative Bank of Kenya – KSh 26.0 Billion
Co-op Bank holds fifth place with a brand value of KSh 26.0 billion. The bank remains strong in customer loyalty through its cooperative banking model and sustained investment in digital infrastructure. A BSI score of 80.8 supports its presence among Kenya’s top financial brands.
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NCBA – KSh 20.6 Billion
NCBA ranks sixth with a 44% rise in brand value from KSh 19.7 billion in 2024. The growth is driven by the success of its digital lending platform M-Shwari and a strong portfolio in asset financing.
The bank has gained traction with younger, digitally-savvy consumers following its 2019 merger of NIC Bank and Commercial Bank of Africa.
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Kenya Power & Lighting Company (KPLC) – KSh 16.6 Billion
KPLC retains the seventh position, with brand value increasing by 4%, from KSh 15.9 billion last year to Ksh 16.6 billion. Despite sector challenges, the utility company remains central to Kenya’s infrastructure development and has seen revenue growth through increased electricity sales and infrastructure investments.
Read: What Are the Most Profitable Banks in Africa?
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Tusker – KSh 9.6 Billion
Tusker, a flagship beer brand under East African Breweries Limited (EABL), moves up to eighth place, with a 67% increase in brand value, making it the fastest-growing brand in 2025. Its BSI score of 97.1 is the highest among the top 10.
Strong consumer engagement, digital marketing strategies, and a rebound in the hospitality industry have all contributed to its brand performance.
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I&M Bank – KSh 7.8 Billion
I&M Bank takes ninth position with a 38% increase in brand value, up from KSh 5.6 billion in 2024 to Ksh 7.8 billion. The bank’s focus on foreign exchange services, digital platforms, and high-quality customer service has enhanced its competitiveness.
Its presence in Kenya and across East Africa has also supported growth.
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Kenya Airways – KES 7.0 Billion
Kenya Airways rounds out the top ten with a brand value of KSh 7.0 billion, up 8.5% from KSh 6.4 billion last year. Despite a decade of financial turbulence, the airline has shown signs of recovery through partnerships with global carriers and innovations.
Jefferson Wachira is a writer at Africa Digest News, specializing in banking and finance trends, and their impact on African economies.
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